Zaya Active — From Logo to Brand Identity

Branding & Visual Identity
Written By Brinda H S

Zaya Active came to me with an existing logo but no wider brand system in place. I developed the surrounding visual identity to create a more cohesive, elevated and versatile brand style — defining the colour palette, typography and overall aesthetic direction. The aim was to build a look that felt calm, modern and wellness-led, while giving the brand more consistency across Instagram and future marketing materials. This helped turn a standalone logo into a more complete and confident visual foundation for growth.

 
 
 
Brinda H S
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Juniper Cakes — Visual Identity Refresh & Brand Assets